How to give your LLM 100 things to say instead of zero.
From the GTM Asset Creation With AI series by Hanna Huffman MultiplAI Growth Systems | multiplai.co
Your copy bank is a structured collection of pre-validated messages organized so you can pull the right copy for any ad, email, or landing page without starting from scratch.
Use the table structure below. Each row is one headline/subheadline pair. You'll generate 30+ rows per persona, then curate down to the strongest 50-100 across all personas.
| Column | What Goes Here | Example | |--------|---------------|---------| | Persona | Which ICP this message targets | "VP Marketing, B2B SaaS, $5-50M" | | Wedge | The messaging angle or hook | "Speed" / "Cost" / "Outcomes" / "Risk" | | Key Message | The core claim in one sentence | "Ship campaigns in half the time with one operator" | | Reason to Believe | Specific evidence supporting the claim | "Client X went from 3-week cycles to 3-day cycles" | | Headline | The primary text (5-12 words) | "Your Next Campaign Takes Days, Not Months" | | Subheadline | Supporting text (10-20 words) | "One operator with the right system replaces the 3-week agency cycle" | | CTA | The ask | "Book a free diagnostic" / "Comment SYSTEM" | | Campaign Goal | What this copy serves | "Awareness" / "Consideration" / "Conversion" | | Status | Validation state | "Draft" / "Validated" / "Tested — high performer" |
Copy this table and start filling it in. Or use the LLM prompt below to generate the first draft.
| Persona | Wedge | Key Message | Reason to Believe | Headline | Subheadline | CTA | Campaign | Goal | Status |
|---|---|---|---|---|---|---|---|---|---|
Use this prompt to generate your first-draft copy bank. Load your strategic context files first, then paste this prompt.